Using associative group analysis to investigate underlying cultural assumptions of American and Vietnamese

Other Titles: Sử dụng phương pháp phân tích liên tưởng theo nhóm nhằm nghiên cứu các giả định văn hóa ẩn của người Mỹ và người Việt
Authors: Phạm, Ngọc Liên
Keywords: American
Vietnamese
Người Mỹ
Người Việt
Issue Date: 2017
Publisher: H. : ĐHQGHN
Abstract: This paper investigates the influences of intercultural exposure on schema, or more specifically, underlying cultural assumption shifting by applying Associative Group Analysis on three groups of Americans, Vietnamese students in a group called Hanoikids in Hanoi with frequent international exposure and Vietnamese students in Lao Cai province with little to none exposure. The results show that although there are a few similarities between Hanoikids and the other groups, those are not systematic and/or can be explained by factors other than cultural identity. It suggests that people from the same culture or country might have distinctive schema on even everyday concepts. Thus, assumptions about a person based on where he/she comes from might prove to be misjudgments. To avoid that, it is advisable that we also pay attention to the aspect of individuality on top of cultural identity in intercultural situations.
Description: 49 p.
URI: http://repository.vnu.edu.vn/handle/VNU_123/54405
Appears in Collections:ULIS - Master Theses

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